ETF Retreats
Topics That Impact Destinations: ETF tackles topics that impact destinations.
We bring in global and regional experts to guide destination marketers and managers on the best ways to use the relevant tools, trends, and systems to ensure their time is spent more effectively and efficiently. For destinations today, time is a rare commodity. Most face new marketing trends, constrained budgets, a fragmented consumer landscape, not to mention the onslaught of new tools that everyone is pitching. Which solution, which type is the most effective? ETF provides clarity, transparency, and solutions for destinations to help them achieve results. Discover our Four Retreats each with their own objectives, learning and relevant takeaways. Our four retreats include our Original DATA all about data and insights, SMART the integration of AI, IMPACT the latest marketing trends and audience development and finally BEATS integrating music into your marketing. Discover how each retreat works, click below to find out more.
ETF RETREATS
Overview
ETF Retreats
Is it a vacation or the best career move you ever made? Both.
Destination SMART | Smart Marketing and AI for Revolutionizing Travel
Learn smart marketing strategies that utilize AI technologies to completely revolutionize how you do travel marketing. Stop thinking like a small fish. Start thinking like an enterprise. Because we are going to put tools in your hand that will let you do unprecedented numbers and scale your business. Well, as long as you can keep up with the curriculum.
● AI-Driven Marketing Tools: Did you know AI can do a lot more than make weird-looking pictures? You can use it to rapidly ideate and produce targeted marketing, personalized customer experiences, and data-driven decision-making.
● Smart Campaign Strategies: Learn the difference between a travel marketing strategy and a smart travel marketing strategy. We show you a reusable process that starts with basic building blocks so you can always piece together a great campaign.
● Real-World Applications: Practical sessions on how to apply smart marketing and AI tools in real-world travel scenarios.
Book a call to learn more about the SMART boot camp now.
Destination DATA | Data Assessment and Trends Analysis
Combine adventure with education in our unforgettable DATA experiences. These bring together leading minds in destination management organizations to share and learn about the latest insights and research in the field.
● Analytics on the Most Important Industry Trends: Anyone can look around and see what the next big thing is. But DATA goes deep into the numbers to determine how to make the most out of current trends and predict the changes that are just on the horizon.
● Change Is Everything: Adaptation is the key to survival. As consumer behavior and the state of the world are in constant flux, you can’t keep doing things like it’s still 2006.
● What Are Leaders Doing: Best practices. Everyone learns about them once the very best in the industry have moved on to something even more effective. So why not learn what industry leaders are doing right now?
Destination IMPACT: Innovative Marketing Practices for Awareness and Consumer Trends
We don’t have a crystal ball. We lost our tarot deck. But we bring together the leading experts in destination marketing and arm them with loads of data that provide unprecedented insight into the travel industry. The result is about as close as looking into the future as you can get.
● Innovation: Technology and system design move into the future, and while most travel professionals don’t take notice, the successful ones do.
● Sustainability: For us, “sustainability” isn’t a buzzword. That’s why we are discovering the best ways to integrate an ecological understanding into every element of the travel industry. Join us on the frontier of this important work.
● Exploration: Part of looking into the future is knowing how to make it yourself. Exploration is the value of trying out daring new ideas and taking some risks to experience the incredible rewards on the other side.
Book a call to learn more about the FLEX boot camp now.