Travel is broken. Let’s fix it!

Helping destinations and tourism businesses evolve—or become obsolete

Get Real About Your Future

We don’t just adapt to the future of travel—we design it.

At E-Tourism Frontiers (ETF), we don’t just follow trends—we shape them. As pioneers in destination consultancy, tourism business strategy, and data-driven marketing, we help destinations and travel businesses thrive in an ever-evolving digital landscape.

The Problem

The travel industry is stuck between mass tourism’s decline and a future it doesn’t understand.

We help destinations and businesses rewrite the rules—before they get left behind.

Why ETF?

Since 2007, e-Tourism Frontiers (ETF) has been fighting for travel that means something.

The industry is at a crossroads:

  • Travel has been commodified—packaged, diluted, and sold in bulk like cheap souvenirs.
  • Travelers aren’t tourists anymore—they’re digital natives who want real experiences, not cookie-cutter vacations.
  • Destinations and businesses built on mass tourism are struggling to pivot—because change is hard, and denial is easy.

That’s where we come in.

We hate tourists. We love travelers. (This is your differentiator—own it!)
We help destinations and businesses stop chasing everyone and start attracting the right people—using data, ruthless honesty, and a willingness to break the rules.

Innovative Strategies. Sustainable Growth. Future-Ready Tourism.

From destination architecture to media marketing, we provide tailored solutions that empower destinations and businesses to navigate complexity, embrace innovation, and achieve measurable success.

We don’t just adapt to the future of travel—we design it

At E-Tourism Frontiers (ETF), we don’t just follow trends—we shape them. As pioneers in destination consultancy, tourism business strategy, and data-driven marketing, we help destinations and travel businesses thrive in an ever-evolving digital landscape.

 

The Problem

The travel industry is stuck between mass tourism’s decline and a future it doesn’t understand.

We help destinations and businesses rewrite the rules—before they get left behind.

 

Why ETF?

Since 2007, e-Tourism Frontiers (ETF) has been fighting for travel that means something.

The industry is at a crossroads:

  • Travel has been commodified—packaged, diluted, and sold in bulk like cheap souvenirs.
  • Travelers aren’t tourists anymore—they’re digital natives who want real experiences, not cookie-cutter vacations.
  • Destinations and businesses built on mass tourism are struggling to pivot—because change is hard, and denial is easy.

That’s where we come in.

We hate tourists. We love travelers. (This is your differentiator—own it!)
We help destinations and businesses stop chasing everyone and start attracting the right people—using data, ruthless honesty, and a willingness to break the rules.

 

Innovative Strategies.  Sustainable Growth. Future-Ready Tourism.

From destination architecture to media marketing, we provide tailored solutions that empower destinations and businesses to navigate complexity, embrace innovation, and achieve measurable success.

Redefining Tourism for the Digital Age.

At E-Tourism Frontiers (ETF), we don’t just follow trends—we shape them. As pioneers in destination consultancy, tourism business strategy, and data-driven marketing, we help destinations and travel businesses thrive in an ever-evolving digital landscape.

Innovative Strategies. Sustainable Growth. Future-Ready Tourism.

From destination architecture to media marketing, we provide tailored solutions that empower destinations and businesses to navigate complexity, embrace innovation, and achieve measurable success.

Why ETF?

We’re more than consultants—we’re your partners in progress. With over two decades of expertise in digital tourism, we combine cutting-edge technology, data-driven insights, and a deep understanding of global travel trends to deliver results that matter.

The ETF Method

We don’t do generic. Our method is built on two decades of proving what actually works—not what looks good in a PowerPoint.

Destination Marketing

Data-driven strategies to attract travelers who want what you offer—not just randoms with a passport

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Destination Architecture

We provide comprehensive solutions to the multifaceted problems faced by destination organizations. By harnessing the power of big data and artificial intelligence, coupled with a commitment to sustainable development, we optimize management strategies for long-term success

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The ETF Academy

Where teams unlearn outdated tourism and gain skills for the future.

• IMPACT Retreat The 4-day deep dive for destinations ready to face hard truths.

• Custom Workshops Bespoke training to tackle your blind spots.

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Consultancy

When you need a custom fix, we’re here—whether it’s strategy, training, or a full-scale reinvention.

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Some of Our Clients

Our Success Stories

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baby-gorilla

Gorilla Gram - Rwanda

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More Music Macao

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DATA - Destination Academy With Tripadvisor

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Hear what people are saying about their firsthand experience with our services

"It is with great excitement that I read recently about the re-emergence of the DATA workshops with eTourism Frontiers. Prior to the pandemic these were THE go-to events for DMO's across APAC and EMEA. The insights gained and actionable output always helped the participants walk away far better educated and equipped to do their job than before. Even aside from the DMO's this was a game-changer for my Tripadvisor team. It delivered immense value, provided us with the skills and knowledge to excel, and has already had a measurable impact on our performance. I highly recommend this workshop to any DMO looking to boost their effectiveness and drive results."
Justin Reid
Senior Director of Media, Destinations, Hotels and Growth @ Tripadvisor
"DATA was an essential part of our engagement with DMOs. The quality of content, interactive nature and social elements were a perfect balance to create a collaborative atmosphere where destination marketeers felt comfortable sharing best practice and working through shared challenges. Every event, DMOs came away energized with new ideas around how to tackle their digital marketing, and asking when the next DATA workshop was. As a supplier, having access to these DMOs in an relaxed setting over a few days was invaluable."
Chad Shiver
VP Destination Marketing @ Clicktripz​
"It is with great excitement that I read recently about the re-emergence of the DATA workshops with eTourism Frontiers. Prior to the pandemic these were THE go-to events for DMO's across APAC and EMEA. The insights gained and actionable output always helped the participants walk away far better educated and equipped to do their job than before. Even aside from the DMO's this was a game-changer for my Tripadvisor team. It delivered immense value, provided us with the skills and knowledge to excel, and has already had a measurable impact on our performance. I highly recommend this workshop to any DMO looking to boost their effectiveness and drive results."
Justin Reid
Senior Director of Media, Destinations, Hotels and Growth @ Tripadvisor
"DATA was an essential part of our engagement with DMOs. The quality of content, interactive nature and social elements were a perfect balance to create a collaborative atmosphere where destination marketeers felt comfortable sharing best practice and working through shared challenges. Every event, DMOs came away energized with new ideas around how to tackle their digital marketing, and asking when the next DATA workshop was. As a supplier, having access to these DMOs in an relaxed setting over a few days was invaluable."
Chad Shiver
VP Destination Marketing @ Clicktripz​
"It is with great excitement that I read recently about the re-emergence of the DATA workshops with eTourism Frontiers. Prior to the pandemic these were THE go-to events for DMO's across APAC and EMEA. The insights gained and actionable output always helped the participants walk away far better educated and equipped to do their job than before. Even aside from the DMO's this was a game-changer for my Tripadvisor team. It delivered immense value, provided us with the skills and knowledge to excel, and has already had a measurable impact on our performance. I highly recommend this workshop to any DMO looking to boost their effectiveness and drive results."
Justin Reid
Senior Director of Media, Destinations, Hotels and Growth @ Tripadvisor
"DATA was an essential part of our engagement with DMOs. The quality of content, interactive nature and social elements were a perfect balance to create a collaborative atmosphere where destination marketeers felt comfortable sharing best practice and working through shared challenges. Every event, DMOs came away energized with new ideas around how to tackle their digital marketing, and asking when the next DATA workshop was. As a supplier, having access to these DMOs in an relaxed setting over a few days was invaluable."
Chad Shiver
VP Destination Marketing @ Clicktripz​

Our Partners

Exploring Tomorrow’s Tourism: Journey with E-Tourism Frontiers

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E-Tourism Frontiers: Navigating the Digital Frontier of Tomorrow’s Tourism

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Unveiling the Future: E-Tourism Frontiers and the Evolution of Travel Tech

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Ready to change how the world travels?

Get in touch