About E-Tourism Frontiers (ETF)
Where Vision Meets Innovation
E-Tourism Frontiers (ETF) began with a bold idea in Cape Town at the E-Tourism Summit. Founders Damian Cook, Elizabeth, and Sarah united to transform destination marketing and tackle overtourism. From that spark, ETF was born.
In 2014, Sarah saw a gap: destination marketing organizations (DMOs) needed better tools and knowledge. The team launched DATA, a platform to empower DMOs with cutting-edge strategies. Soon after, Sarah and Damian created a game-changing three-day digital boot camp, packed with ideas and energy, which became a global hit.
Tragically, we lost Damian in 2022. His passion and vision continue to inspire us. Today, led by Sarah, ETF drives sustainability, innovation, and inclusivity in travel. From Cape Town to the world, we’re shaping the future of tourism—one destination at a time.
