About Me
Elizabeth Cook has been a cornerstone of E-Tourism Frontiers since its inception in 2007, managing marketing, communications, and daily operations.
With over 30 years of experience in PR and marketing, she has collaborated with major tourism organizations such as the Kenya Tourist Board, British Airways, Sarova Hotels, and Hemingways Hotels.
Elizabeth is passionate about sustainable tourism, focusing on empowering communities and addressing conservation challenges across Africa.
In her thirty year career as a PR Consultant, Elizabeth has worked with a variety of tourism companies and organisations including the Tourism Trust Fund, Sarova Hotels, Hemmingway Hotels and the Norfolk Hotel in Nairobi and British Airways.
Having traveled to over 25 countries, Elizabeth brings firsthand knowledge of East and Southern Africa, including Kenya, Uganda, Rwanda, and South Africa. She has designed digital and social media training for small businesses and community organizations and managed E-Tourism conferences in Johannesburg, Cape Town, and Nairobi. An avid traveler, hiker, and kayaker, Elizabeth envisions tourism as a tool to provide authentic visitor experiences while prioritizing community benefits and environmental protection.